SH!FT is an invitation to the advertising industry to discuss female stereotypes in ads
There are so many female stereotypes that still exist in advertising today. We’ve named a few that we noticed but we want to start a deeper discussion about all stereotypes in advertising, how they’re harmful and outdated, and what the industry can do about them.
This video series is a jumping-off point for the advertising industry to think deeper about stereotypes and give people the language to have these discussions in client briefs and team meetings.