Our Mission
shEqual is the first coordinated effort in Australia to promote gender equality and address the drivers of violence against women in the advertising setting.
It’s our mission to raise industry and public awareness, reinforce positive behaviours, and empower people to take action in shaping how women are represented in the stories we tell and consume.
shEqual is guided by a national strategic framework, Seeing is Believing, and takes a ‘whole-of-system’ approach to driving change, working across three priority areas: industry culture change; empowering community; and regulation and policy.