The advertising industry is sorely lacking female representation in senior positions. While things have been improving over the last decade, change is still happening too slowly.
To motivate more action, Publicis Groupe launched VivaWomen!, an internal employee resource group for women and their allies.
Dedicated to the cultivation, collaboration and advancement of its members, VivaWomen! programming is centred on mentorship, leadership, professional development and career navigation.
“VivaWomen! is an accelerator for change … There’s a grassroots momentum driving progressive conversations about diversity and gender, and there’s a growing expectation that organisations step up and meet the challenges.”
– Melinda Geertz, Leo Burnett Australia CEO
VivaWomen! has proven successful at retaining, inspiring and engaging women within the network, which has helped to position Publicis as an employer of choice for women. Could your agency say the same?
Read about the Australian launch of the global VivaWomen! initiative.