Advertising is powerful and persuasive. It sells us messages about what is desirable, who is valuable, and how we should treat one another.
shEqual is an Australian movement to use that power for good.
Unrealistic portrayals of women and girls are not only limiting – they’re dangerous.
Equality in advertising drives equality in society. And it’s good for business.
Whether you create, commission or consume advertising, you can help drive change.
shEqual is harnessing the momentum for change within industry and community to transform advertising in Australia.
Our national strategic framework for championing gender equality in advertising, Seeing is Believing, provides a blueprint for long-term change.
