Sexist advertising contributes to a culture of violence against women. 

But more realistic and respectful portrayals of women and girls can help bring that culture to an end.


Step into a world where authenticity redefines advertising with the Make It shEqual podcast

The Make It shEqual podcast uncovers the remarkable potential of genuine representation in advertising. Your host, Sarah Davidson, interviews industry experts, thought leaders, and trailblazers on the tangible impact of inclusive portrayals on brand loyalty and commercial triumph.
Join us as we cultivate dialogues that envision advertising resonating personally, driving positive cultural shifts. Your seat at the table awaits, where authenticity isn’t just a goal—it’s the heart of progress.

Tune in and become a catalyst for change. Listen to all five episodes on Apple Podcasts, Spotify or Youtube now


We are shEqual,
a movement for
advertising equality.

Advertising is powerful and persuasive. It sells us messages about what is desirable, who is valuable, and how we should treat one another.

shEqual is an Australian movement to use that power for good.

Read more

We are change makers

shEqual is harnessing the momentum for change within industry and community to transform advertising in Australia.

Our national strategic framework for championing gender equality in advertising, Seeing is Believing, provides a blueprint for long-term change.

Download Seeing is Believing

Exposure to advertising is inescapable

Copyright info