Watch ‘Commercial Breakdown’, where comedians Alex Lee and Lewis Garnham call out harmful gender stereotypes in recent Australian ads.


The issue

Times have changed – so why do sexist ads still exist?

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Say no to stereotypes

Stereotypes are not only limiting – they’re harmful

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Take action

Equality in advertising drives equality in society – and it’s good for business

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Learn the basics to reduce sexism and make gender-equal ads

shEqual is an online resource supporting industry and community to understand the role of advertising in creating a better, safer, and more equal world for all people.

Exposure to advertising is inescapable

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