It’s time to get involved.

Pledge to transform advertising.

Whether you create, commission or consume advertising, you can take action. Big or small. Because every step towards advertising equality moves society in the right direction.

People from these organisations have already taken the pledge – join them!

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    Not in the ad industry?

    Find out how you can play a role in advertising equality.

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    Gender equity training

    Gender equity training can help promote equality within the advertising industry.

    Not only will equality lead to better and more creative decision-making, it will mean that those who make advertising reflect the diversity of the consumers who buy the products they are trying to sell.

    shEqual is designing a gender equity training program specifically for the ad industry.

    Register interest

    Consumers are powerful too

    Members of the community play an important role in transforming advertising.

    Not only can you proactively support brands that promote gender equality, but you can lodge a complaint about sexist advertising with Ad Standards.

    Find out how in our Reporting Toolkit.

    Read more