It’s time to have your say.

Have your say

Open for two weeks only 20 October to 2 November 2021


Take the survey

The shEqual Survey


The survey aims to find out how gender equality connects with you, your work and your workplace. We want to know what motivates you and what might stop you from engaging with gender equality. We also want to know what actions you want to see to promote gender equality… and who should be taking responsibility.

It is anonymous. It will take 10 minutes of your time. The questions are multiple choice, but you will also have the opportunity to tell us what matters to you in your own words.

Take the survey

What will you do with the data?


We are going to publish the results and the research methodology. We are going to talk about it.

We want anyone in the industry to be able to use the data to progress gender equality AND we also want you to be able to replicate the survey. Our results will provide a baseline.

The data will inform how shEqual engages with you and the advertising industry.

We will use the data to advocate to industry groups and workplaces for change.

Take the survey

How is it different from other diversity and inclusion surveys?


D&I surveys ask you about your personal experiences. They help us learn about gender diversity and inclusion in your workplace and industry. But a lot of people want to see the advertising industry pick up the pace.

We want to know how you understand and feel about gender equality within your work, workplace, and industry. And how you want it to move forward.

Take the survey

The survey will be live for two weeks, from 20 Octoberto  2November 2021.

The survey is designed and implemented by Empirica Research.  If you have any questions about the survey, please contact Empirica Research at:

To verify Empirica’s credentials you may call the Australian Market Research Industry’s Surveyline on 1300 364 830.

Pledge to transform advertising.

Whether you create, commission or consume advertising, you can take action. Big or small. Because every step towards advertising equality moves society in the right direction.

People from these organisations have already taken the pledge – join them!

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    Not in the ad industry?

    Find out how you can play a role in advertising equality.

    Join us

    Registration for shEqual’s Gender Equality in Advertising program is now open!

    This two-part training is designed for professionals in the advertising industry.

    Part 1: November 30th, 2021 (3hrs)
    Part 2: December 1st, 2021 (3hrs)

    Come and learn about the impact of gender inequality in advertising, the business and brand benefits of authentically portraying women, men and gender diverse people and how this can be realised in your work.

    This training is the only gender equality training specifically developed with and for the advertising industry. Registration for this two day course is open now for $402 per person.

    Places are limited so sign up now to secure your spot.

    Register interest

    Consumers are powerful too

    Members of the community play an important role in transforming advertising.

    Not only can you proactively support brands that promote gender equality, but you can lodge a complaint about sexist advertising with Ad Standards.

    Find out how in our Reporting Toolkit.

    Read more